6 features for your online shop that will guarantee 99.99% customer retention

If you are planning to start an ecommerce website for your products, there are six features that you can’t afford to miss that will establish customer rapport.. 1.Offer guarantee Give your potential clients some form of guarantee. The notion that the products you sell are of high quality is not enough. The customers are sort…

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If you are planning to start an ecommerce website for your products, there are six features that you can’t afford to miss that will establish customer rapport..

1.Offer guarantee

Give your potential clients some form of guarantee. The notion that the products you sell are of high quality is not enough. The customers are sort of “risking” to buy from you because they have not physically inspected the goods. Assure them by having an after sales policy like  “100 %money back“ when they are dissatisfied. They will trust you with their money. After all, they can always get their money back.

2.Have a reviews section

Let your customers rate the experience they’ve had with your services. The good, the bad and the ugly reviews makes your online shop seem legit because one, it is and two, the customers perceive rating as a form of voicing their concerns. It makes them feel powerful.

3.Customer support contact

How do I switch off the washing machine? The plug is not working? These are some of the         that a first time user to the brand of washing machine you’ve sold via your website will have. Assure your customers that you will be ready to resolve their issues by having a customer support contact. It can be a chat box or an email. A phone contact is even bett

4.Product specifications

 Does the door handle have an aluminium or plastic casing?

Does the iron box weigh 800g or 1000g?

Is the  shampoo bottle 100 ml or 1000 ml?

Let your clients have a clear picture of what you are selling as it will aid in making faster decision making. The fancy zoomed images might be misleading to the eye of the buyer and so make it known that you care about them 

5.Hidden costs

From the onset, make the hidden costs transparent to the customers.

Is the total cost inclusive of shipping charges?

Does the price have VAT charges?

Have you faithfully applied the discount coupons?

6.Payment method steps

Share a clear and concise step by step guide on how they should make payment especially if you have integrated a payment platform with your ecommerce website. Show the steps in the form of images. Do an audio-visual recording if you must. You wouldn’t want your to be unclear and make your customers feel robbed when they make a misstep due to lack of clear guidance.

Go out and make your online shop as success

Cheers!

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