Why “Green Marketing” Should be your new strategy

Going green and launching the greenest products is the new marketing strategy for the Unilever Brand. Using recyclable bottles and plant-based stain removers in its product lines like Dove, Rexona, Vim, Persil  has won the hearts of consumers who are echo-conscious. This is a strategy that any brand can use to build and retain rapport…

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Going green and launching the greenest products is the new marketing strategy for the Unilever Brand. Using recyclable bottles and plant-based stain removers in its product lines like Dove, Rexona, Vim, Persil  has won the hearts of consumers who are echo-conscious.

This is a strategy that any brand can use to build and retain rapport with its current and potential consumers.

Benefits of green marketing to your brand

Positive brand reputation

A brand that promotes sustainable practices creates a lasting impression that consumers can identify with. With the changing climatic conditions that are threatening the life of the planet, consumers want to buy products that are for a good cause.

Attracting new eco-conscious customers

The decision to label a brand as “green” is necessary to woo consumers  who care about the carbon  footprint of a product. And what better way to  build brand loyalty than to launch products that consumers can identify with improving the health of the planet.

Increased profit margins.

Once a brand  goes green and is able to build customer loyalty, a move to increase the price of a product will increase the profits. Customers who care about the planet are willing to pay a higher price. This is because the cost of the detrimental climatic effects is more than the price increase for the eco-friendly product.

Reduced costs.

Brands that revolve around sustainability enjoy reduced production costs  in manufacturing, packaging and shipping costs. Unnecessary packaging like packaging an item in  a box in another box in a bigger  box is reduced.  The concept of reduce, reuse and recycle not only brings satisfaction to consumers but saves the overhead costs.

Compliance 

Brands that embrace sustainability reduce the risk of legal disputes related to environment compliance and existing sustainable regulations. Mitigating risks builds a good reputation for a brand and reduces compliance costs.

In summary, Integrating green sustainable  marketing is not only good for the planet but also best in building a good reputation.

2 responses to “Why “Green Marketing” Should be your new strategy”

  1. Deeann Crafter Avatar
    Deeann Crafter

    Hey there! I simply would like to offer you a huge thumbs up for the great info youve got here on this post. I will be returning to your website for more soon.
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    1. Ivy Oyori Avatar

      Thanks Deeann.
      Glad you found the post insightful

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