Top 10 Trends in ecommerce to watch out for in 2023

Once upon a time, ecommerce did not have an “e” in front.  As of now, the “e” symbolises the evolution of commerce that is as a result of the recent developments bombarding the industry. Here are 10 trends to keep you abreast with the mutating industry: 1. Influencer Marketing The growth of social media has…

By.

min read

Once upon a time, ecommerce did not have an “e” in front.  As of now, the “e” symbolises the evolution of commerce that is as a result of the recent developments bombarding the industry.

Here are 10 trends to keep you abreast with the mutating industry:

1. Influencer Marketing

The growth of social media has made it possible for popular content creators to  be part of the marketing strategy for companies that decide to opt for this route. Not only is social media marketing more affordable that traditional advertising but also covers a wide base of potential customers. Think of it this way, an influencer can market your products and services to their social media followers and you as a company don’t have to look for a target market. You only have to target the influencer  who already has your target market.

2. Personalization of consumer shopping experience

 When I was shopping for a blow dryer in Jumia Kenya, I got recommendations such as “ buyers who bought this blow dryer also bought these items’ ‘. This simple recommendation sparked an interest in wanting to see what other buyers bought. The other trend has been seeing recommendations of products to buy when purchasing a product.

3. Augmented and Virtual Reality Commerce

Through use of 3D technology, potential buyers are able to have a real time experience of how products will look in the homes and bodies. Some of the brands that have embraced this technology are IKEA, Home Depot and Houzz whose shopping apps can show you how the piece of furniture will look like in your house before you buy it. Even NIKE has gone ahead to show you how the shoes will look in your feet before you buy them. How awesome is that!

4. Consumer data privacy protection

Do you ever visit a website and you get the pop up message of “accept or reject cookies”. Accepting cookies means the website can collect and store data related to your browser search. This has been the fashion since the inception of cookies. However, the move by  Mozilla Firefox to ban cookies has made it the most private browser for consumers. As the consumer is becoming aware of their data privacy, this is a move that is worth considering by other ecommerce websites that want to use privacy as a selling point.

5. Voice search optimization

Voice search engines are going to be a big deal in the next 10 years. Of course there are current  developments in this arena with Alexa for Amazon, Siri for Apple and Google search being some notable examples. The cost of using voice search software is relatively high now but as the demand will rise, these costs will reduce. Why? Because voice search is quicker than typing

6. Subscription model marketing 

Companies like Netflix, Adobe and Spotify come to mind when I think of the subscriptions. This model has the competitive edge than the purchase model in that it imposes a recurring charge which translates to a recurring revenue.

What makes the model attractive is that It also allows businesses to foster and nurture a relationship with the customer, which is necessary for customer retention.

7.Environmental and sustainability branding

Did you know that 88% of consumers are more likely to be loyal to a brand that promotes environmental sustainability? (Fobes)

Dell, Tesla, Disney, Ford and other popular brands have made commitments to promote eco- friendly products and services. As more consumers are becoming aware of the detrimental impact of climate change, they are promoting brands that are making an effort to make the world greener.

8. Interactive Chatbot for customer support.

Artificial Intelligence has come a long way to understand consumer queries and mimic human conversations. The launch of ChatGPT in November 2022 is a major development that is showing us where the future is heading.

Though chatbots have become a familiarity in the websites that we visit, they will become increasingly popular once ecommerce websites learn to leverage the efficiency.

They reduce the need of having to hire more customer support labour and are prompt in answering the commonly asked questions

9. Digital currency payment option

Cryptocurrency has come a long way to become an acceptable mode of payment.

The rising percentage of the population that is owning crypto will create an increasing need to use this for transactional purposes. 

Namecheap allows users to pay for their domain using crypto . 

Microsoft, Etsy and even our beloved KFC have embraced crypto.

10. Livestream shopping

We have seen a number of influencers documenting their real-time shopping experience. This marketing strategy is aimed at pushing social media sales and it’s the new kid in the block since social media wasn’t a big thing before. We are yet to see how this new medium will take on but as of now, it’s the new trend.

One response to “Top 10 Trends in ecommerce to watch out for in 2023”

  1. Yuko Cunnington Avatar
    Yuko Cunnington

    Everything is very open with a really clear description of the issues. It was truly informative. Your site is very useful. Thank you for sharing!
    דירות דיסקרטיות במרכז Madison Chaisson

Leave a Reply

Your email address will not be published. Required fields are marked *