Why Voice Search Optimization should be your new  marketing strategy

“Alexa, help”. “Alexa, Shut up”  Alexa is your virtual personal assistant in Amazon. She, please allow me to refer to her as a “she” and not “it”, guides you and ensures that you have a seamless experience when shopping in Amazon, making phone calls and using media in your house. Siri on the other hand…

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“Alexa, help”.

“Alexa, Shut up” 

Alexa is your virtual personal assistant in Amazon. She, please allow me to refer to her as a “she” and not “it”, guides you and ensures that you have a seamless experience when shopping in Amazon, making phone calls and using media in your house.

Siri on the other hand is your digital virtual assistant on Apple devices.

Machine Learning is gaining momentum and voice search optimization is the new trend in town.

Voice search is the now and future of search because ;

  1. 52 % of USA  consumers reported to have used voice search in food delivery , according to Statista
  2. The global voice recognition market size is expected to increase to 50 billion USD dollars in 2029 from 10 billion in 2020 (Statista)
  3. An estimated 385 million households own smart speakers  as at 2023 (Statista)

Why does your ecommerce store need voice search?

1.Quick and prompt responses

The preference for voice search optimization is due to the efficiency brought about by the swiftness in searching for a product, quick and accurate responses. In the next five years, typing will be considered “tedious” and “unsexy” as voice search will be more popular.

2.Ranking higher in search engines

Due to increased usage of voice search devices like speakers, your ecommerce website will rank higher if you are able to accommodate the curious and adaptive prospective customers using voice search. This will build credibility and buyer rapport.

3.Increased sales

An optimized voice search will funnel traffic to your website. Ranking high on the search results means more engagement in your online store. This, in addition to clients quickly finding what they are searching for will increase the conversion rate of prospective customers to actual buyers.

Optimizing your ecommerce website to voice search is not easy and relatively expensive but an investment worth having.

One response to “Why Voice Search Optimization should be your new  marketing strategy”

  1. Benito Easterwood Avatar
    Benito Easterwood

    A fascinating discussion is definitely worth comment. I think that you should publish more about this subject, it may not be a taboo matter but usually people do not talk about such subjects. To the next! Many thanks!!
    דירות דיסקרטיות בדרום Marian Axman

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